Kingsumo is making some massive changes, and version 1.7.2 is just the beginning! Below are all the new features and updates, including *NEW*Instagram Follow Feature & the much-requested *NEW *Embed Feature for Non-Wordpress Sites.
Changelog – Version 1.7.2
New: Follow on Instagram option
New: ‘Duplicate giveaway’ Feature
New: Embed Giveaway in NON-Wordpress Site
New: Spanish Translation Option
New: Share page layout highlighting “follow for entries” section
New: High-Res Share buttons (better for users with large screens)
Added more localized strings (This means more words/phrases are now available for translations)
Fix misspelled constant causing ConvertKit settings on a giveaway level to not work properly.
Fix issue where contestants can’t use apostrophes in their name.
Fix issue where numbering is off when Twitter handle isn’t available.
Fix for .pl emails.
To update to the latest version follow these steps:
Log in to your WordPress admin
Scroll down and select Installed Plugins from the Plugins menu
Find KingSumo Giveaways in the installed plugins. If you have 1.7.2 already then you are already up to date! otherwise, proceed to step 4.
Click Updates Available from the top of the Plugins list
Find KingSumo Giveaways in the available updates and click update now
Giveaways are important and people love them. If you ever get a wildfire going, you can’t stop it, and that’s a good thing when it comes to brand exposure. The power of referral is the gas to the task and if you do it right, people will come. They’ll join and possibly even buy from you one day. That’s the power of the giveaway. But let’s say you’re not convinced. Let’s say you think that the whole thing is total sham.
You think that it will not work because you’re attracting the wrong kind of people. Or that it gives you a bad image. Whatever reason that maybe, I want to blow it out of the water and share with you my reasons why you should in fact do a giveaway.
1. You get more exposure for cheaper
People love giveaways and naturally will share it with softwares such as King sumo. Full of excitement these guys will share and talk about it. Emotions are how humans spread a message.
2. It gives you a great self image (a giver)
Anytime you give to an atmosphere it comes back. It’s just laws of nature and the more you do it the more good that will come back. So even if you don’t make a single cent during the campaign, something good will come out of it. A good image is priceless and a giveaway can in fact help you with that.
3. People love winning free stuff
This one is self explanatory, but people love the idea of getting something for nothing. Actually ran a test here during this article. For whatever reason, people randomly type “free” into Google. I guess to see what’s free out there? Not free iPad or free smartphone, but just the word “free”. Here’s how many do that:
4. A cool way to launch a podcast, blog etc.
It’s been a marketing strategy for a while but businesses are starting to do it. I’ve even see some major restaurants (like Zaxby’s) just giveaway meals to everyone the first week or so. In the middle of city. So thousands of dollars were being spent in free food. But guess what? That restaurant has more customers now than they know what to do with.
5.You can grow your email list with one
A guy grew his email list up to 200k emails with Kingsumo and he’s doing very well with his nice email list. It’s a great way to build traffic and grow profits.
6. More people will share this than a blog or a product page
Blogs are important because they attract traffic, but if you want to put a match to it. Consider doing a giveaway. You can usually get twice the exposure with a giveaway than a blog post and sometimes way more than that.
7. Shows you how demanding your prize (your product) is
You know iPads are in high demand, because giveaways explode when you offer them. What about your product though? How much is it in demand? Consider doing a giveaway, it will show you how demanding it is. You base this on the response that you get.
8. You’re rewarding your community
If you have a blog, people feel grateful when you give back. Everyone community needs high maintenance and if you don’t take care of them, they’ll soon fall off. If your open rates are falling, and comments are fading, consider a giveaway. This really helps with that.
9. Engagement will rise with you and potential customers
With emotion comes engagement and very crucial when building connection with our customers. According to Inc, 6 emotions can make that happen. You will be engaging many emotions with a giveaway and that’s nothing but good for you if done right.
10. Gives you another backlink to your site
By creating a page that is linked by others with a flow traffic, it could definitely help with rankings. As more people share, and more people come to visit, the more links that will be made.
11. It’s a great way to gather leads as a local business also
If you’re trying to gain exposure this is a great way to do it. As people are exposed to your brand it brings questions. Half the battle is simply showing that exist. Giveaways help with this to get you out there. Some even do monthly giveaways for this reason. If you’re a local company looking to attract leads, offer your service as a giveaway. For every email you collect, consider that person as a lead. You turn that email into a lead by sending it valuable information over a period of time.
12. Helps you learn your target audience
As your email list grows from the giveaway you will notice your audience. Soon they will read your blog and comment. They will be emailing you and telling you about their problems. Soon you will know their voice and who they are. When you know your audience the rest falls into place.
Another thing about giveaways is that it shows you how accepting the world is of your product and company. If you can’t get people to sign up for a free product, how will you get them to sign up for a paid product? So consider these reasons when debating to do a giveaway. They work and it could give you the boost you’re needing. What’s stopping you from doing a giveaway now?
As you know the greatest way to build any business is through the email list. With the highest conversion, and highest ROI, collecting emails is one of the most amazing ways to grow your business/brand. One of the quickest ways to do this is through giveaways with prizes that doesn’t necessarily have to hurt your wallet.
The open rates are higher among list which were initially started with contest also. I know mine did. I’ll explain what I mean. Let’s take a look at my email reports below. All the “X” marks show which list had a prize offered to that list initially. From there I just send them the regular emails (in which they agreed)
So by doing a contest and using that new list as part of the email campaign, those open rates will usually be higher. My click rate is usually a 20% among the list also, which I thank my giveaways for too. So contest are definitely a plus. You just need to make sure that one thing has been set in place with strategy: The Amazing Prize.
How to Pick Your Prize That Converts
There are so many prizes you can pick without killing the budget. I’ve heard of people buying 10 years’ worth of Lead Pages, or a years’ worth of Aweber. These are great, but not everyone can afford to do this. I mean 10 years’ worth of Lead Pages is a minimum of $3,000. Which may not fit into your budget right now, and no, more isn’t always better.
So how do you go about picking the perfect prize that fits into budget? It all begins with your audience that you have or want to have. Like for instance, let’s say your audience is a majority of gamers. You could buy the newest Xbox 360 game for $60 and give that away. By knowing your audience, you can pitch the perfect prize. I’ll give you a list of prize ideas based on category:
Marketers/Entrepreneurs: Seth Godin’s Books ($60 for 4 books)
Bloggers: The Perfect Theme ($50-$100)
Cooks: A Cookbook (Newest Of Course)
Bloggers: 1,000 photo stock images ($37 via inkydeals)
Musicians: 10 free lessons via Google Hangouts (from you personally)
Dieters: 100 recipes of Gluten Free Foods (Popular Of Course)
Whatever you’re giving away, make sure it’s a good one. You want to give something away that you know your audience is craving. You want something that doesn’t require shipping if possible. With so many digital products on high demand, I don’t see the point. It may be more beneficial in your case, but the main thing is to keep cost low. You could even get your prize free, I’ll explain later or read about my latest giveaway I did here.
How to Know if Prize is on High Demand
There are many ways to know if your product is on demand, but let’s break it down into that list I know you guys love. Here are ways to finding how demanding a prize is:
High Twitter Following
Listen to what your audience is talking about
Look at the blog shares of the product’s blog
The amount of years in business
You hear about it podcast by famous bloggers
It’s something you’ve always wanted
You want to make sure that all these apply to the next prize you offer. I will say that LeadPages was one of those products for my industry/niche. I heard it on podcast, the Twitter following was around 3,000 (great for a product page), the product was a needed one, and according to SimilarWeb, the traffic was amazing. See below:
So that’s why some people choose to go that route. I have not gone that route myself yet, because the prize hasn’t justified the price to me of $3,000. I’m sure it would do well, but I’d rather give something away that can guarantee me high ROI. I’d rather give away smaller products like new eBooks by a famous writer, or software that’s not quite as expensive without the monthly expense (such as Leadpages).
Just make sure you’ve done your research, because if that prize isn’t high in demand, you’re going to have to beg people to join. Which is a lot of work.
How to Get Prize Free
Not easy as it sounds, but I have found ways to get that prize free. Once you buy our plugin, you can find a product you’d more likely to get free. Like the newest eBook (by famous author) who’s wanting promotion, or an amazing software whose looking for exposure etc. People like this can afford to give away their product, because traffic is priceless. If you can offer good exposure, they might just go ahead and help you. If you have written for big bloggers this really helps also. Offer them some amazing benefits. Benefits Like:
Exposure from your blog
Exposure from your list
Exposure from your podcast
Exposure from guest post
Exposure from the contest itself
Think about it. The product cost zero dollars to distribute and you’re doing the heavy work of promoting, guest posting, networking etc. It’s an even trade really. Like new books by famous writers, these guys are dying to get that thing out there, because they know the first 24 hours is crucial for the success of that book. So they’re pretty desperate. How to turn this into strategy:
Make a list of 20 famous blogger that fit in your niche
Examine their blogs
Follow them on social media
Favorite, and Retweet their stuff
Listen for any product coming out
Email them about offering that product in your contest
See if you get any takes
Rinse & Repeat until you get the results you want.
Final Note About Your Prize
Most important about your prize is that you want something that is related to your niche. When those people have join, you want them to know you are adding them to your email list. After the dust is settled with the contest, what makes them stay for the upcoming emails? It will be your relevant content that will actually help them down the road.
Like back to the gamer idea, if you’re a gamer and love keeping up with the latest game news, why wouldn’t you want to be updated via email about something you love? I sure would. This only happens by offering something that is related to something is passionate between you and the contestants. If you miss the mark, you will receive a lot of “unsubscribes” and possibly be shut down by Mailchimp or Aweber. Not a good day when that happens.