Frequently Asked Questions


Does Headlines only work for WordPress?

Yes, Headlines is only available for websites. There are no other options available at this time.

Do the “losing” URLs eventually 301 redirect to the winner?

Right now they don’t. You can do this manually.  This is because Headlines is designed to run in realtime for an indeterminate amount of time so there is no clear winner.

I’m concerned about duplicate pages for SEO

We don’t create new pages, just add a parameter to your URLS. Google just sees the original page and URL structure. What we recommend if Google results are important is to run the tool, then once it looks like a winner I’d change the Title to the winner and the original URL. Remove the other titles. We are working on a fix to make this easier.


Advanced users:

  • Utilize the parameter tools in Google’s Webmaster Tools and set the Headline plugin’s unique parameter as “Representative URL.” You’ll find this in Webmaster Tools under “Crawl > URL Parameters.” More details on the setting URL parameters can be found at this Google support document.
  • Make sure you have canonical URLs setup on your WordPress website. Many SEO plugin tools will have this available out of the box, with the popular tool being Yoast’s WordPress SEO Plugin. More details on canonical URLs usage scenarios can be found at the Google documentation here.

Can I remove a title after the optimization starts?

Yes, you can remove the title at any time.

Click on remove next to the title within the post you are optimizing.


How do I install Headlines?

Click the title “How do I install Headlines” for step-by-step directions.

Can I leave the split tests running indefinitely? Will it recognize who is the winner and automatically set it as the winning headline?

Yup! You can leave it running indefinitely. That’s the beauty as the tool auto chooses a winner 🙂

Does Headlines create headlines for me?

No, Headlines is used to calculate existing headlines. You create the headlines and Headlines tests which one performs best against your website traffic.

Will Headlines work in my language?

Yes, Headlines works for all languages 🙂